The Correlation Between Advertising Exposure, Sales Promotion and Brand Image with Consumer Loyalty in Using Telkomsel Cash (T-cash)

Kategori journal article
Author nurhayati nurhayati,sri widowati herieningsih
Kategori indonesia,t-cash,consumers loyalty,brand image,sales promotion,advertising
CR (c) Interaksi Online, 2017
Business competition among cellular operators of Indonesia in these last years have caused Telkomsel, as the market leader of cellular operator brand in Indonesia, experienced a decline of market share. Telkomsel tried to overcome this by taking a strateg

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