The Correlation Between Advertising Exposure, Sales Promotion and Brand Image with Consumer Loyalty in Using Telkomsel Cash (T-cash)
2017-10-01
| Kategori | journal article |
| Author | nurhayati nurhayati,sri widowati herieningsih |
| Kategori | indonesia,t-cash,consumers loyalty,brand image,sales promotion,advertising |
| CR | (c) Interaksi Online, 2017 |
Business competition among cellular operators of Indonesia in these last years have caused Telkomsel, as the market leader of cellular operator brand in Indonesia, experienced a decline of market share. Telkomsel tried to overcome this by taking a strateg
