Vision and Mision

The Vision, Mission, Corporate Values and Corporate Strategy described represent the component of The Winning Formula (TWF) which is developed based on the Company blue print namely Bentoel Strategic Scenario (BSS). BSS become the basis for Bentoel in preparing long term, medium as well as short term plan as such the plan and its implementation will be focus and sustainable

Vision

To be respected, profitable and major player in cigarette industry with significant presence in the domestic market.

Mission

To deliver high quality and innovative products that surpasses consumers expectation as well as creates value for all stakeholders.

Corporate Values

- People are our most important assets

- Professionalism is our trait

- Innovation is the key to our future

- Teamwork is our strength

- Excellence is our way of life

Corporate Strategy

- Improve Human Competence

- Redesign and transform the business

- Drive quality through out the organization

- Establish product portfolio to fulfil market requirement

- Enhance financial return

In order to materialize vision, mission, corporate values through corporate strategy, each individual within the Company is requested to change their mindset in order to view about Company business as a whole. Therefore New Business Paradigm has been established as the guidance for everybody to change their mindset.

Implementation of TWF and New Business Paradigm are formulated as The Business Success Model which represents 3 elements, namely Key Performance Targets, Strategic Indicators & Strategic Target Initiatives. These 3 elements are used as the basis in preparing Company Annual Operational Target which then reflected in working agreement of each employee of individual in the Company in accordance with his or her job descriptions